Cohort 40 Showcase Webinar Recap

Cohort 40 Showcase: Where Are They Now?

This week, three Cohort 40 companies returned to the PTP stage to share what they've built, what they've learned, and where they're headed. The showcase format gave our community a rare look at the full arc of the advisor relationship, and the updates did not disappoint.

Endorsed: Catching Fraud Before It Enters the ATS

Endorsed connects directly to your ATS to detect fake applicants, and the team has sharpened both their product and their pitch since their cohort days. The biggest insight from working with PTP advisors: the security angle is a more powerful internal selling lever than the recruiting efficiency story. When TA budgets are tight and buy-in is hard to come by, positioning fraud detection as a security issue opens different doors. The team also credited community-based GTM as their most effective channel for reaching TA and HR buyers. Shoutouts to Jeff Diana for community strategy guidance, Mike Klamani and David Landman for enterprise dinner introductions, and VJ Rao for procurement and contracting counsel.

Next up, Endorsed is expanding beyond hiring fraud into new AI-accelerated fraud categories, which means the platform's addressable market is growing. They've also increased the PTP member discount from 10% to 20% through the end of July.

CareerBird: Skills Development That Meets People Where They Work

Matt Moog and the CareerBird team came back with a notable product update and real traction to show for it. The core platform, which combines AI-powered job architecture, skills mapping, and a library of 200,000+ learning resources, has evolved significantly based on PTP feedback. Advisors pushed the team to move beyond course libraries and build learning into the flow of work. They asked for social and peer learning, mentor matching, and accountability mechanisms tied to real business outcomes. CareerBird delivered all of it.

The new capability launched this week: development plans built from "development cards," each of which ties together a project, goals, skills, and relevant learning resources. Manager and HR views support group development planning, and mentor identification and progress tracking are now baked in. With roughly 15 of their 150 advisor contacts signed or in late-stage conversations, the advisor-to-client conversion story here is one of the most concrete we've seen. Free trials and pilots are available for anyone who wants to explore.

Winslow: Building the HR Stack for Builder-Empowered Teams

Winslow arrived with arguably the most dramatic transformation story of the three. The platform covers payroll, benefits, HRIS, and automation as a Gusto and Rippling alternative, but what's changed is almost everything else. They ran their first payroll on their own product the day before the showcase, which feels like the right kind of milestone to announce in front of the community that helped get them there.

The ICP shift is significant: Winslow moved from targeting AI-first startups almost exclusively to a roughly 80/20 mix that favors later-stage teams in the 50 to 100-plus employee range. The mission framing also evolved, landing on "builder empowerment," aimed at HR teams standing up people operations for the first time. On the product side, they removed proprietary vibe-coding tools and rebuilt for full compatibility with Lovable, Replit, Cursor, Claude, and other modern build environments. They've also introduced a fractional PeopleOps staffing model for teams not yet ready to self-serve. Pricing is now $100 one-time per payroll onboard, then usage-based from $40, eliminating the PEPM model entirely. PTP members get 50% off at usewinslow.com/ptp.

Your360 AI: From One-Time Feedback to Ongoing Development

Your360 AI closed out the showcase with a sharp story about repositioning and a product that's clearly resonating. The platform deploys an AI coach to run a full interview-based 360 feedback process by voice, delivering a debrief and development plan at a few hundred dollars versus the $10,000 or more a human-led equivalent typically costs. Since their cohort, they've repositioned from a broad "transformative feedback for everyone" message to a focused developmental 360 offering, placing themselves alongside Korn Ferry, Franklin Covey, and Leadership Circle. Advisors also pushed them to raise prices and move to a paid pilot model, which they did.

The new post-360 product extends the value beyond the initial report: recipients align on a development plan with their manager, feedback givers hold them accountable over time, and each subsequent cycle gets faster and more personalized. After presenting at Unleash, Transform, and ATD, the team is seeing strong logo wins. PTP members can access a free solo 360, and a 30% discount on a pilot booked by August (use it anytime). A 15% discount applies after August, along with a 10% referral fee. Details at your360.ai/ptp.